My Work

Scope: Fractional Marketing Direction · Shopify · Brand Strategy · SEO · Content Production · Social · Paid · Influencer · Events · Retail Development

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I actually started working with Madix as an ambassador. I was creating photo and video content, taking their products out and using them, attending shows, testing new ideas, and giving them feedback from the perspective of someone who genuinely spends a lot of time around trucks, camping, and the outdoor industry.

A few months into that relationship, they asked me to step in as their fractional Marketing Director.

Since then, the work has grown into just about every corner of the brand. One of the first big projects was completely rebuilding their website and moving it to Shopify so they had a better foundation for e-commerce. That turned into a full redesign, a refresh of how the brand looked and felt, and a major SEO overhaul to make the site more useful for both customers and search.

But the relationship goes quite a bit further than the website. I help shape the ongoing content and social strategy, create photo and video in the field, design graphics and marketing materials, manage paid campaigns and influencer relationships, coordinate events, and help connect Madix with retailers and other partners as they bring new products to market and to sell alongside the campers.

It’s one of my favorite kinds of partnerships because I’m not just looking at the brand from the marketing side. I know the products, I use the gear, I meet the customers at events, and I understand the culture they’re building for. That makes it a lot easier to create marketing that actually feels like Madix.

Scope: Marketing Strategy · Brand Direction · Shopify & E-Commerce · SEO · Photography + Video · Graphic Design · Social Media · Paid Media · Email Marketing · Product Launches · Content Strategy

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Chandler is where a lot of my experience in the automotive aftermarket has been built. As Marketing Director, I’m involved in pretty much everything between getting a product ready to sell and figuring out how we’re actually going to put it in front of truck owners.

That can mean building out a new product on the website one day, shooting it on a truck the next, then turning around and creating the ads, emails, social content, graphics, and SEO strategy that help people find it.

A big part of my work has been building and improving the e-commerce side of the business—working in Shopify, managing the website and product catalog, improving the customer experience, creating search-driven content, and constantly looking for ways to make the site work harder for the business. Alongside that, I handle creative direction and production across photography, video, design, organic content, paid media, email, and product launches.

Working inside the company has also taught me a lot that you don’t really get from standing outside a brand and making marketing for it. I’m around the products, customers, vendors, inventory challenges, new launches, and all the other moving pieces that come with running an automotive business.

That perspective carries into everything I do through Weaver Media. I understand that a cool campaign or a good-looking website is only useful if it actually works for the people trying to run the business behind it.

Scope: Lifestyle and Product Photography

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My work with JACO Superior Products was less about running the marketing side and more about helping them show their products in a way that felt real.

The project centered around photographing their catalog in a more lifestyle-driven way — getting the products out in the field, showing them in use, and creating imagery that felt grounded in actual trips and real environments instead of just looking like standard product shots.

That meant building a library of photos that showed the products doing what they’re meant to do, in the kinds of settings their customers actually care about. The goal was to make the brand feel more relatable and the products easier to connect with by showing them in action, not just isolated on a plain background.

They ended up using that work to fully revamp the photography across their website, giving the brand a much stronger visual presence and a more authentic feel overall.

It’s a good example of the kind of work I enjoy most — creating imagery that doesn’t just make a product look good, but helps people better understand how it fits into real use and real experiences.